Last updated: August 2026 — James Wilson, Aed
Last Updated: January 2026
At Aed (waed.co.uk), we believe in complete transparency with our readers. This page explains how we generate revenue, how affiliate relationships work, and why these relationships do not influence our independent review process.
An affiliate disclosure is a statement that informs readers when a website may earn money from links or recommendations featured in its content. This transparency is required by the Federal Trade Commission (FTC) and the Advertising Standards Authority (ASA) in the United Kingdom, and it is essential for maintaining trust with our audience.
Aed operates as an independent casino review website. We generate revenue through affiliate partnerships with licensed online gambling operators and casino platforms. When a reader clicks on an affiliate link in our reviews and subsequently signs up or makes a deposit with a recommended operator, Aed may receive a commission.
Important: You will never pay more for using our affiliate links. Any commission we receive comes from the operator, not from your account or winnings. Your costs remain exactly the same whether you use our link or visit the operator directly.
Affiliate links are special URLs that contain a unique code identifying Aed as the referral source. When you click these links, the operator can track that you arrived through our website. These links typically appear as:
Regular links and affiliate links function identically from a user perspective. The only difference is that we receive a commission when you sign up through our affiliate link.
James Wilson, the author and owner of Aed, maintains complete editorial independence despite affiliate relationships. Our casino reviews are conducted using rigorous, standardized criteria that apply equally to all operators, regardless of whether they offer affiliate commissions.
James Wilson's reputation as a casino reviewer depends entirely on providing accurate, honest assessments. Misleading readers would damage both personal credibility and the long-term success of Aed. Our affiliate relationships create a reason to be honest: operators value referring readers who trust our recommendations, and trust is built through integrity.
We review casinos based on merit. If an operator offers poor service, limited game variety, or unfavorable terms, this is reflected in our rating regardless of affiliate commission structure. Conversely, excellent operators receive high ratings even if commission rates are lower.
Beyond this disclosure page, Aed employs additional transparency measures:
If you have questions about our affiliate relationships, review process, or this disclosure, please contact James Wilson directly. We welcome inquiries and believe that transparency strengthens our relationship with readers.
Your trust is our most valuable asset, and we take it seriously.